Capstone Media Services

Social Media Advertising


Social media advertising helps Authors find new potential readers by using users' own shared information to identify interest. Rather than reactively targeting users who search a certain term, social media advertising proactively targets relevant users before they even begin their search.

Social networks are a good option for marketing because of the advanced targeting options, reliable conversion tracking, and prevalence on mobile devices.

Because social networks gather such a larger amount of user information, social media advertising is able to target your audience in a wider variety of ways than other online platforms. Stretching beyond general demographic and geographic data, social media advertising has opened the door to deeper interest, behavioral and connection-based targeting methods.

Facebook is the most popular social media platform. 76% of Facebook users visit the website on a daily basis—averaging 8 sessions in a day. In the US, 68% of adults use Facebook. Instagram has the 2nd highest user engagement, next only to Facebook.

 ·Capstone creates a carousel ad, slideshow ad, and canvas ad for your book.
 ·Capstone also creates a custom audience that specifically targets potential readers who might be interested in your book.
 ·The ad that we created for your book will have 10 million impressions on Facebook and Instagram’s news feeds and on Facebook’s audience network of mobile apps for 6 months.
 ·Note: Instagram ads appear on mobile only.
 ·Capstone also monitors and manages your ad campaign.
 ·This service will deliver ad impressions in a period of up to 180 days.